FLAWED IN-TAKE PROCESS IN NIGERIAN LAW FIRMS LEADS TO MULTI-MILLION DOLLAR LOSSES IN REVENUE!
Looking back 30 years, it is obvious that the management of law offices in Nigeria have evolved, everyone wants the image of a High street and sophisticated law office, with a modern building and technology to match but the harsh reality is apparent- Lawyers have Gigantic egos which keep non-legal staff walking on eggshells and making costly mistakes due to the level of pressure placed on them to 'serve'. A Princeton University Study in 2014 , found that Lawyers scored the lowest in warmth and trust, compared to how other professions are perceived by the public. The marketing of any organisation must be all-inclusive, especially when doing business in the very connected age of digital marketing and web presence; law firms can engage with prospects online and offline more easily than ever before. In the case where communication points like a website contact form and front desk phone lines are manned by people unfamiliar with the law firms brand philosophy and services,