7 LAW FIRM MARKETING FAILS - IF YOU ARE GOING TO PITCH YOUR FIRM, DO IT RIGHT
mmlafleur.com As hard as it is to sell yourself and your firm, marketing is an activity in today’s legal market that not only must be done, but it must be done effectively and well. Don’t waste your time spinning your wheels and telling yourself you’re marketing by posting a once-in-three-months entry to your blog or sending out a boring newsletter on a topic that has been covered to death. In fact, don’t do any of the following: 1. Attend networking events filled only with lawyers These functions have their place, especially if you are seeking referrals, hoping to gain greater expertise in an area, or are trying to establish better relationships with judges, law professors, and others with J.D.s. But if you are hoping to snag some actual clients, you might want to consider other marketing opportunities.
