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This blog is published by Nubianette Consulting and features content on business development and marketing for legal service providers.


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GROWTH VERSUS TRACTON: WHAT YOU NEED TO KNOW!

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According to Brian Balfour, startups go through three stages: Traction, Transition, and Growth. The startup’s goals, metrics, channels, focus, team structure etc. evolve and change as a business passes through these three phases. There’s a lot of talk across industries regarding “growth” vs. “traction” and the different tactics that support each. While the term “growth” refers to a positive rate of change, this could be short-term in nature. Traction, on the other hand, refers to sustained growth over time and presents a far greater challenge. Knowing where you are on this track helps you understand what you should be spending your time on. 1. Understanding Traction Almighty traction. Nothing trumps it. Nothing! Not strategy, not beautifully developed growth plans, not Nigerian Jollof rice. Nothing! Traction is king to all. So, what is it exactly?
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The Law is an Ass, a Nigerian perspective!

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By; Ali Afegbua This is an original paper prepared by me during my Internship placement at the High Court of Lagos State. The law in Nigeria, is endlessly evolving, some might say that it is blunt and brutal, but it is a fundamental truth that we all need the protection of the law; sadly, the reality in Nigeria is that some people get a better deal than others. The issue of corruption has been
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UNDERSTANDING INTELLECTUAL PROPERTY RIGHTS IN SOFTWARE ENGINEERING!

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Intellectual property is a key aspect of the Information Technology field, and for a lawyer to adequately branch into this area of practice, it is key to understand how the various laws protect these rights. Intellectual property rights are at the foundation of the software industry. The term refers to a range of intangible rights of ownership in an asset such as a software program. Each intellectual property "right" is itself an asset, a slice of the overall ownership pie. The law provides different methods for protecting these rights of ownership based on their type.
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