Nubianette Blog

The traditionally conservative legal market can be likened by software developers to a juicy ripe fruit, ready for the eating. When it comes to Legal Technology, law firms in Nigeria and many countries around the world had been slow to evolve, mostly due to the need to carry on with the familiar. This is an attempt to assert a continued control over existing processes, but technology doesn't care about that need, as we have experienced an increased level of disruption gripping the legal space in recent years.  According to Wikipedia; Legal technology traditionally referred to the application of technology and software to help law firms with practice management, document storage, billing, accounting and electronic discovery. Since 2011, Legal Tech has evolved to be associated more with technology startups disrupting the practice of law by giving people access to online software that reduces or in some cases eliminates the need to co...

Looking back 30 years, it is obvious that the management of law offices in Nigeria have evolved, everyone wants the image of a High street and sophisticated law office, with a modern building and technology to match but the harsh reality is apparent- Lawyers have Gigantic egos which keep non-legal staff walking on eggshells and making costly mistakes due to the level of pressure placed on them to 'serve'. A Princeton University Study in 2014 , found that Lawyers scored the lowest in warmth and trust, compared to how other professions are perceived by the public. The marketing of any organisation must be all-inclusive, especially when doing business in the very connected age of digital marketing and web presence; law firms can engage with prospects online and offline more easily than ever before. In the case where communication points like a website contact form and front desk phone lines are manned by people unfamiliar with the law firms brand philosophy and services, ...

By Ali Afegbua One recurring theme that came up a lot at the just concluded NBA-SBL Business Law Conference in Lagos, was the impending disruption to come in the legal services sector. Some law firms are already rising to occasion and implementing new business models, that have enhanced the way they communicate and do business with their clients; adopting a hands-on approach to meeting the client ’ s business needs, brandishing specialised knowledge in unique practice areas, digital marketing proficiency and providing easier access to legal services in cyberspace. The changing face of legal practice isn ’ t a new phenomenon, many countries around the world, especially the USA have gone through variations