Nubianette Blog

  Aluko & Oyebode was established in 1993, by Bankole Olumide Aluko, SAN (1956-2002) and Gbenga Oyebode, MFR as a partnership of two and has over the years grown to become the largest law firm in Nigeria, with a partnership strength of 16 and associates of about 80. The firm’s main office is located in the financial and commercial ‘capital’ of Nigeria, Lagos, with other offices in Abuja (political capital) and Port-Harcourt (oil and gas hub). The firm offers fully integrated services to international, regional and local clients, and as the largest integrated law firm in Nigeria, the firm complements its corporate and commercial legal services with a robust litigation, arbitration and alternative dispute resolution (ADR) practice. The key sectors of focus of the firm are Energy and natural resources, power, financial services and TMT.

mmlafleur.com As hard as it is to sell yourself and your firm, marketing is an activity in today’s legal market that not only must be done, but it must be done effectively and well. Don’t waste your time spinning your wheels and telling yourself you’re marketing by posting a once-in-three-months entry to your blog or sending out a boring newsletter on a topic that has been covered to death. In fact, don’t do any of the following: 1. Attend networking events filled only with lawyers These functions have their place, especially if you are seeking referrals, hoping to gain greater expertise in an area, or are trying to establish better relationships with judges, law professors, and others with J.D.s. But if you are hoping to snag some actual clients, you might want to consider other marketing opportunities.

Looking back 30 years, it is obvious that the management of law offices in Nigeria have evolved, everyone wants the image of a High street and sophisticated law office, with a modern building and technology to match but the harsh reality is apparent- Lawyers have Gigantic egos which keep non-legal staff walking on eggshells and making costly mistakes due to the level of pressure placed on them to 'serve'. A Princeton University Study in 2014 , found that Lawyers scored the lowest in warmth and trust, compared to how other professions are perceived by the public. The marketing of any organisation must be all-inclusive, especially when doing business in the very connected age of digital marketing and web presence; law firms can engage with prospects online and offline more easily than ever before. In the case where communication points like a website contact form and front desk phone lines are manned by people unfamiliar with the law firms brand philosophy and services, ...