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Showing posts with the label law firm marketing

5 Reasons Why Your Business Development Strategies Fail

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Every professional service provider needs to deploy strategies at different levels for their organisational growth, yet some still fail even with the most impressive plans in place. In our experience working with professional service providers, we have identified some common reasons why the deployment of good business strategies may fail for certain organisations. Here are five of the most common for law firms.

HOW SHOULD LEGAL SERVICE PROVIDERS ADJUST TO SURVIVE COVID-19?

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The Coronavirus is a human problem that continues to affect a large portion of the planet's people and businesses. This is a look at how this pandemic is impacting the legal service industry and some recommendations to improve the operational and business aspects. As of today, economic activities have almost halted globally. This is due to the precautionary measures taken by countries to contain the viral outbreak. We earlier assessed the impact in 10 industries to show a clearer picture of how this outbreak is affecting the world of business. It is important to have a plan of action prepared; even more crucial is the need to have planned for a period such as this. A few months before the global pandemic hit, we published the need for law firms to commoditise their services to easily sell certain services to the markets/clients that need them. This was part of the content for a Social Media Week Lagos panel session moderated by our Lead Consultant Ali Afegbua. This...

HOW TO BE INTENTIONAL ABOUT YOUR CAREER IN THE LEGAL SERVICES INDUSTRY

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Congratulations "New Wigs"! Before I proceed with this write up I would like to welcome the lawyers that recently got called to the Nigerian Bar. C ongratulations for joining the largest bar in Africa; if you are a non-lawyer, you might visualize a different kind of bar with beverages of the alcoholic variety, although fun for some, that's not what I am referring to.  It is comforting to announce that Nigeria has the highest number of lawyers on the continent, but how viable is a career as a lawyer these days?

7 LAW FIRM MARKETING FAILS - IF YOU ARE GOING TO PITCH YOUR FIRM, DO IT RIGHT

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mmlafleur.com As hard as it is to sell yourself and your firm, marketing is an activity in today’s legal market that not only must be done, but it must be done effectively and well. Don’t waste your time spinning your wheels and telling yourself you’re marketing by posting a once-in-three-months entry to your blog or sending out a boring newsletter on a topic that has been covered to death. In fact, don’t do any of the following: 1. Attend networking events filled only with lawyers These functions have their place, especially if you are seeking referrals, hoping to gain greater expertise in an area, or are trying to establish better relationships with judges, law professors, and others with J.D.s. But if you are hoping to snag some actual clients, you might want to consider other marketing opportunities.