4 Simple Ways To Determine Your Firm’s Digital Marketing/Sales Budget:

It is more crucial than ever to pay closer attention to your firm's budgeting in digital marketing, which is the major form of marketing for law firms and other professional service providers today. 

Here are tips to help you with this process:

1. Track your previous year’s non-digital marketing down to the smallest expense.
2. Break down into categories like; previous year’s business travel expenses, event sponsorship & branding, pro-bono services, internal roundtables, professional association expenses etc.
3. Since most of the activities in 2 are not possible due to the effects of the global pandemic, eliminate and get a round figure of everything that is still impactful.
4. Determine what amount constitutes 70% of these marketing expenses, this will be your digital marketing/ sales budget for the year.

The other 30% can be saved up for the non-digital promotion of your firm, depending on how things normalise in certain areas.